​Gazprom-Media and Russia’s Association of Volunteer Centers announce start of cooperation
27 November 2020

The Holding has become a strategic partner of the Association

Gazprom-Media Holding and the Association of Volunteer Centers (AVC) have entered a strategic partnership agreement. As part of this agreement, the two organizations will work together to promote the culture of volunteering and increase corporate volunteering.

The Holding and the Association will offer bilateral information support to the projects, and jointly carry out Russian and international events. Gazprom-Media Holding will help to get coverage of the Association and its organizations’ key events on various media resources, inform people about these important projects as well as other events in the volunteering sector. For its part, the Association will give the Holding support in developing corporate volunteering and interacting with non-profit organizations.

Gazprom-Media already started to form its own volunteer corps. The first mission of the Holding’s volunteers will be to work in the operational headquarters of the country-wide campaign #MyVmeste (#WeAreTogether). The Holding also cooperates with the national social movement Medical Volunteers, which is part of AVC. The work of the Medical Volunteers gets regular coverage on the Holding’s federal channels - NTV, TNT, TNT4, Friday!, TV-3, Match TV, Super and 2x2. Gazprom-Media Radio stations, PREMIER video platform and assets of Gazprom-Media KIT also offer their support. During the peak of the pandemic, Gazprom-Media Holding gave broad coverage of the work of medical experts on its media resources as well as the initiatives to support doctors. Thanks to these efforts, millions of people in Russia were able to say #spasibomedikam (#thankyoudoctors), while doctors and volunteers got proof that people appreciate everything that they do.

“We plan to expand our cooperation by supporting the Association’s initiatives and projects in the media environment, as well as by promoting corporate volunteering within the Holding, initiating and carrying out socially significant campaigns. An important task for us is to expand the people’s idea of volunteering with the help of the Association, to convey the ideas and values of the movement to our viewers and listeners. We want to help people who have never done things like this before to take the first step, and to broaden the opportunities of those who are already involved in such projects. I am confident that with the start of the partnership, people will do more and more good deeds,” said Alexander Zharov, CEO of Gazprom-Media Holding.

“The agreement with Gazprom-Media will allow us to promote the values of the volunteer movement in the country. For example, we created a new project called Dobro.Zhurnal on the portal DOBRO.RU, which will foster social journalism in Russia. There is a great demand for social content today. We know thousands of stories that could inspire and motivate Russians to take part in social projects. The agreement with Gazprom-Media is a huge step forward in supporting and developing volunteer initiatives. Together with such an important partner we can make volunteering the norm,” said Artyom Metelev, chairman of the council of the Association of Volunteer Centers .

The Holding supports International Volunteer Day, which is celebrated on December 5, including the online marathon #MyVmeste, which will bring together volunteers from around the world. The marathon broadcast will last 24 hours during which time participants will be able to join the teleconferences and live streams from Russian regions and foreign countries, master classes and discussions, interactive and entertainment events, and to listen to motivational speeches. The awards ceremony for the Volunteer of Russia - 2020 will also be held as part of the marathon.