The 20th anniversary ceremony of the professional media industry awards, Media Manager of Russia 2020, was held in Moscow on August 27. Three representatives of Gazprom-Media Holding companies received awards and the Grand Prix.
The general manager of Gazprom-Media KIT (part of the Gazprom-Media Holding) Rafael Minasbekyan won the Grand Prix. The professional jury recognized him “For outstanding achievements in the industry, the creation and effective management of Gazprom-Media KIT Group of Companies, which have become leaders on the market”. Rafael Minasbekyan’s work successes include his contributions to the development of the national film industry and the impressive financial results of the companies he oversees. This is the second Media Manager of Russia award for Rafael Minasbekyan. He received his first award in 2011 “For contributions to the development of the industry, innovative approaches and turning unique marketing concepts into reality.”
Gazprom-Media KIT includes KIT Film Studio, Central Partnership, Red Media, and White Nights. The sub-holding works on the production of premium series, feature films, carries out the distribution of high-grossing films, auteur and festival films, and also creates and distributes special-interest channels. The companies that are part of Gazprom-Media KIT hold leading positions on their markets. In 2019, Gazprom-Media KIT strengthened its position in the global distribution of Russian film, became the absolute leader at the box office and the leading producer of premium TV series content. It also continued to lead in the special-interest TV segment - the company’s distribution portfolio boasts 38 special-interest channels, 17 of which are of its own production.
The general manager of Red Media, Roman Stolyarsky, received an award in the “Electronic media” nomination, in the “Television” category. The professional jury recognized the media manager for his achievements in the special-interest TV segment. In particular, they noted Red Media’s success in management, advertising, content offer and financial performance.
The deputy general manager of Gazprom-Media sales house, Alina Efimova, also received an award. She was recognized “for the successful implementation of an innovative ecosystem used to promote the sales house’s products”.
Under Alina’s guidance, Gazprom-Media sales house was the first to offer market conversion ads on television (HBB TV, QR codes), thus creating a new niche on the market and becoming its leader.
The sales house was actively expanding its range of advertising products in 2019, and has offered the market an innovative product ecosystem in the one-stop-shop format. This offering includes the placement of native advertising, influence marketing and programmatic solutions. The advertising cases carried out by Gazprom-Media’s team have been recognized for excellence by international and Russian juries of the Effie Awards, NPBK, Adindex Awards, MIXX Russia, and the Runet Prize.
Deputy CEO of Gazprom-Media Holding, Yulia Golubeva, presented the Media Manager award in the “Print media” category.