Friday! was the first Russian television channel to open its online store, store.friday.ru, in the largest Russian online retailer Wildberries. Since the online store works in seven countries, not only Russian residents but also those who live in neighbouring countries will be able to buy the merchandise offered on store.friday.ru.
This collaboration with Wildberries will allow the TV channel to significantly expand its delivery coverage area and increase sales due to a greater number of potential customers.
Deliveries of merchandise from store.friday.ru to the post office, delivery points or via the Wildberries courier service are possible across all of Russia, as well as the territories of Belarus, Kazakhstan, Kyrgyzstan, Poland, Slovakia and Armenia. Customers will not only be able to try on items at the delivery points, but also return those they do not like.
Moreover, official merchandise from the channel’s online store can be bought offline in Trend Island in the Aviapark, the Central Children’s Store on Lubyanka, and the Tagansky Passazh, all located in Moscow. The merchandise is also available at the 21Shop coroner stores.