The television channels that Red Media company produces itself, Kukhnya TV and Kinopremiera, as well as the Gazprom-Media Sales House, won five awards at the Big Digit national awards. The awards ceremony took place on January 29 in Moscow.
Kukhnya TV, a channel for gourmets and culinary arts lovers, won three awards. It won in the nomination “Special interest channels: Cooking” and also received an audience award in the same nomination by collecting the biggest number of viewers’ votes on the awards’ website.
The culinary program Odnazhdy v Italii (Once Upon a Time in Italy), which is made by Kukhnya TV, received a prize in the nomination “Program about hobbies and pastimes”. In the program, Italian host Matteo Lai, brand chef of Jamie Oliver’s restaurants in Russia, shows viewers not only how to prepare Italian food, but also teaches them the basics of Italian language in a fun way.
The Kinopremiera channel, which shows the biggest film premieres from Russia and around the world, won in the nomination “Film TV channel”. Thanks to its collaboration with the world’s leading film studios Disney, Sony Pictures, Paramount Pictures, MGM and Miramax, the channel is able to treat its viewers to exclusive premieres every month. In 2019, the channel’s viewers were the first on Russian television to see the highest-grossing film in history, Avengers: Endgame. Other exclusive premieres shown on the channel include the film Anna by Luc Besson, the film adaptations of Aladdin and The Lion King, and the Russian crime drama Tekst (Text).
Red Media channels have won 24 Big Digit awards as of today.
Gazprom-Media Sales House won an award in the nomination “Best innovative solution for OTT-broadcast on TV channels or VOD” for the interactive advertising it carried out for Renault. This is one of the first commercial projects on Russian television that uses interactive HbbTV technology. The project is unique for combining television advertising and digital tools in one ad campaign. Three TV channels of Gazprom-Media Holding were involved in the campaign - TNT, NTV and Match TV. The interactive technology complemented the brand’s classic ad campaign.