The portal 7дней.ru is part of the Sem Dney Publishing House, which was founded in 1995. The Sem Dney brand has been one of the most recognizable on the Russian media market for more than 20 years. The identically named online resource 7дней.ru offers its readers news and celebrity gossip, interviews with stars, film reviews, articles about fashion, beauty, health and cooking.

The unique editorial content of the portal covers all aspects of celebrity life - the stars’ personal lives, premieres of music videos, social events and festivals, prestigious awards, travel, style advice and beauty secrets. The 7дней.ru portal offers online broadcasts of key cultural and social events, publishes exclusive photographs and videos with celebrities.

The portal also gives its users access to the best articles from the print magazines Karavan Istorii (Caravan of Stories), Kollektsiya Karavana Istorii (Caravan of Stories Collection) and Sem Dney TV-Programma (Sem Dney TV Program), as well as a unique archive of exclusive materials.

According to Google Analytics, the number of unique visitors to the site reached 10.2 million people in June 2018. On average, visitors spend three minutes on the site. The website’s loyal audience adds up to 1.2 million readers. A quarter (25%) of the portal’s audience are readers aged 25 to 34 years. More than half of the audience are readers aged 18 to 44.